A couple months ago I was pleased to collaborate with Bjorn Pendleton, a former associate of mine from BYU. The project brief for QL Labs reminded me of NutraSanus– natural health supplements with an emphasis on the natural in the design. The instructions from Bjorn were to investigate the juxtaposition of natural and pharmaceutical lab elements as well as the integration of the ‘q’ and ‘l’ initials (incidentally, neither Bjorn nor I knew what the initials stood for, other than perhaps founders’ names).
As pictured above, I worked a lot with the leaves (simple, but a quick metaphor). In the far left draft, I meant to integrate the initial with the leaves, which, in a ring suggest sun rays, flowers, a cycle, and a complete whole. I also wanted to work an option with more than leaves, thinking of roots as sources in natural supplements along with their symbolism of growth and nourishment.
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