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Omniture-Adobe Summit ’10

March 11, 2010 in Events, Freelance, Graphic design

For the third year, I was fortunate to be involved with designing for the Omniture Summit, which wrapped up a week ago. Odd to replace the familiar green Omniture branding with the grey and red Adobe preferences.

It’s one of those projects heavy on the production side with a lengthy list of similar pieces, though I enjoyed working with Steve Gustavson and Ben Child from the marketing team mocking up the creative imagery around the new year.

I’m thinking sometimes there ought to be a good balance between projects that are thoroughly creative and energy-intensive on idea, and ones where I can just sit down and push through the production of the design.

With the event finished, I’m hoping to be able to post some photos taken of the actual pieces from the event.

Omniture and Adobe in chalk

December 17, 2009 in Freelance, Graphic design, Illustration

The common area at Omniture, known as the Living Room, has a wall-sized chalkboard, which needed some new embellishment last summer. It made for an exellently intense, full day of work away from the computer and a lot of dust (the fruits thereof seen below).

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Unfortunately, that design didn’t stay up for long, and the time came again to disturb the clean black slate with a new design reflecting the Adobe ownership. The concept is to relate the right brain/left brain differentiations with the creative suites of Adobe and the analytic software of Omniture.

A bit of process to near-finished product—

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—and after a bit of restoration, the good addition of ears, and some spray fixative that I’m sure made the day more enjoyable for everyone in the building—

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Green to the Extreme: Omniture to Adobe

October 23, 2009 in Events, Freelance, Graphic design | 2 comments

Omniture Timeline

This past evening was the “Green to the Extreme” Omniture celebration party remembering the past thirteen years and marking Omniture’s transition to an Adobe company. As a contractor, it’s fantastic to be invited and mingle with the sea of green. I have acknowledge and congratulate my friend Brad McCall, of course, for his creation of the Omniture brand.

For the event, I was able to work on a large banner commemorating Omniture’s history to date and really pleased with how the seventy-foot banner turned out. Steve Gustavson and Ben Child of the marketing department had a great concept for having a shape underscore the flow of time (using the signature green, naturally). As the banner is being sliced into year-sections, framed, and auctioned off, I wonder somewhat how much a design I worked on is being sold for all told. And yes, I used Adobe products to create it.

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A little UXD

May 12, 2009 in Business, Freelance, Graphic design

Once again I’ve neglected my blog. I could, of course, outline some professional reasons for this— occupied with clients, travel, in progress with portfolio projects— but, in truth, I’ve just been lazy about it and haven’t taken the time to organize my thoughts and experiences into an interesting and germane post.

I’ve had the opportunity to work on some product icons with the Omniture UXD team lately. Posted is a small sampling of icons I worked on and a portion of a screenshot for the product with a couple of them implemented.

Honestly, I enjoyed these icon projects, though there are some in the various sets that have a trick of telling the story in the succinctness of the icon, particularly if the function is uncommon to the user vernacular. To me, there are some icons that are simply not going to be able to fully communicate a complicated or specialized new action without mouse-over text, but should make sense within the set after that blank has been filled in.

 

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“Smash your brand”

February 19, 2009 in Business, Events, Freelance, Graphic design, Website | 3 comments

After a couple intense weeks of working on pieces for the Omniture Summit, I was able to attend some of the events yesterday. It’s an interesting sensation to walk into the event venue and be surrounded by all this signage I’ve been collaborating on. That’s a lot of green.

The closing session for the day featured Martin Lindstrom who related many great things to work into professional practice. One in particular is the idea of “smashing your brand”– that is to say, having recognition of your company and product without the logo at all and more so by the smallest elements used in building your brand (i.e. a familiar color, sound, or the way photography is used, etc.). I was sitting with the UXD team who had to credit my friend Brad McCall for his handling of the Omniture brand in it’s initial conception such that many elements are recognizable as signature Omniture to people who have worked with them. For a session at a conference for a technology company, I was thinking how much of it was directly applicable to design, which gets me fired up to design and examine some new ideas.

I’d like to think that I’m building my identity fairly well so far. Of course, I don’t have a logo as yet, but feel that the use of sketched elements that I create almost subconsciously sometimes that I used for the buttons, borders, and menu items on my site make it unique as something identifiably me.

Peace Meals

January 30, 2009 in Freelance, Graphic design | 4 comments

Last summer my brother’s design firm Rigsby Hull hired me to extrapolate some patterns from some beautiful old textiles to print as divider and end sheets in a cook book they were working on called Peace Meals. It was one of those projects which devoted a lot of time to enjoyable intricacy. I’m glad to have just recently seen the printed product. Aside from the very small design portion I was involved in, there’s some great photography which involved some processes I found intriguing and makes even me a bit hungry.

Atlas Capital Management Logo

June 9, 2008 in Business, Freelance, Graphic design | 2 comments

The Atlas Capital Management logo is another collaboration with Michael Hancock of GoFish Creative similar to a previous piece for the Orion Management Group. I often see images of Atlas in profile, but for this one, my instincts leaned toward face-on symmetry for a stronger and more stable appearance… something that seems more inline with Atlas. Again, my mythological geek side comes out to make the point that Atlas supports the sky, not the earth as is sometimes depicted. I designed a simplified armillary sphere, not wanting to make more of the sphere than the figure. Pictured above is the final figure that I created at left and Michael Hancock’s implementation at right.

Incidentally, last week I was in Manhattan and was disappointed that Lee Lawrie’s sculpture of Atlas in Rockefeller Center is covered. On the other hand, it’s great that it’s being cleaned and taken care of.

Venafi Business Case Guide

May 14, 2008 in Freelance, Graphic design | 2 comments

Following up on previous blogs, I’m posting a couple images from the Business Case Guide that I was working on for Venafi. The Systems Management for Encryption guide was designed to complement Venafi’s other collateral, which was facilitated by the fact that the company has a well-established color pallette, font preference, and parameters on details such as the corner radius of the curved boxes. I’m interested to see how the graduated tabs and subsequent increasing page width worked in the printed piece.

Second month at Omniture

March 26, 2008 in Business, Freelance, Graphic design, Illustration | 4 comments

It’s been a busy month. Work at Omniture has been centered on Summit, a fairly intense time for them. Frequently, people have been out of the office for Summit. It was an odd feeling going in to Omniture and being the one of the few people in the section of the building during the Salt Lake Summit. My contract there just finished this week and I’m looking forward to working with them again next quarter. The last major piece I worked on was a collaboration with Steve Gustavson for the annual report cover. The Omniture style makes an interesting challenge to design with two colors, one font family, and no photography.

Between work with Omniture, I’ve had some other small freelance jobs and have also been working again with Venafi on a couple of larger projects. I feel the increasing shift toward the corporate and technologies.

I was hoping again to balance out all the corporate design work and have pieces ready for the Communication Arts Illustration Annual, but despite their annual practice of moving the deadline back a couple times, the month was full enough with freelance projects to be able to do a satisfactory piece. I suppose that if work is that busy that I shouldn’t be needing to advertise for more just yet. Still, it’s always good to have as many options as possible.

Omniture Sales Kickoff

February 24, 2008 in Freelance, Graphic design | 1 comment

Three weeks into my current contract with Omniture, I’ve completed many projects for the Omniture Sales Kickoff. Their thematic concept relates to various historical achievements: Great Pyramid, Great Wall, Eiffel Tower, Combustion Engine, Microchip, all building up to Omniture itself. Above are two banner designs: one of my favorite drafts that wasn’t selected, and the final. Below are some smaller banners, the right pair are finals, and the left an unused concept.

Omniture

February 7, 2008 in Business, Freelance, Graphic design | 3 comments

I’ve gone corporate, as Brad would say. My latest client, Omniture, invited me to work on site a couple days per week over the next couple months. I’m working in the marketing department with Steve Gustavson and Ben Child and having a great time with the projects I’ve had so far. Hopefully I’ll be able to display some of that work later.

Hui No Ke Ola Pono and the Holidays

December 29, 2007 in Freelance, Graphic design, Illustration, Portfolio | 2 comments

This last month, my friend Justin Kunz was kind enough to refer me to Elias Akinaka, of Hui No Ke Ola Pono in Maui. Elias was really good to design for and had an interesting project for the native Hawaiian health organization that he works for. He asked me to design some traditional Hawaiian patterns for bandages as well as a simple illustration to promote healthy lifestyles. It was educational to work out the specific native details.

Being the Christmas holidays, my brother was in town, which makes for many opportunities for talking shop. My father Richard, brother Thomas, brother-in-law John Jensen, best friend Brad McCall, and I all have a background in design. Tom just received an invite to judge the Communication Arts photography annual.

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