Another project that’s been in the works for too long is now at the press. With the production of the snowboard and the approaching SXSW conference, I made a push to finish some business cards. Basically, I adapted elements from my snowboard to maintain that self-promo theme. Funny thing is, I now have both the snowboard and business cards using a kind of logo that I don’t intend on maintaining as a permanent logo. It’s really more of a branding element reflecting the kind of characters I draw, more of a style association than a specific mark. It is an abstraction of my initials, which makes me think more along the lines of creating similar characters or redesigns of my initials without any of them being a standard.
Through the design process, I considered many different print possibilities with the cards—letterpress, die-cut, specialty papers, foils and metallics, emboss, etc. I didn’t want to overdesign, though; the card doesn’t have to implement everything. I did go for rounded corners and a slimmer vertical format. Also, a qr code appealed to me with the interactive festival approaching and I’m hoping it’s not going to be something too trendy. Finally, the press run necessitating a higher quantity than I’m likely to hand out anytime soon, it seemed like a good idea to create some variety from the theme, resulting in the three different designs.
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I’ll be curious to see how well the QR codes go over. Are you using any kind of tracking or analytics to see if people are actually using the QR data? I’m guessing at SXSW more people will know what QRcodes are, my experience so far has been a lot of blank stares.
It’s hard to see the exact design from the size of the jpegs, looks like there’s a lot of detail in there. I’m no designer tho, so I won’t comment on the design.
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i’ve yet to find an option for specifically tracking qr code referrals, i may be a bit behind the times. i can watch for operating systems on mobile device, though. i work with technology companies, so i find good recognition of the codes there. i know that sxsw is using qr codes on badges this year, i’m sure a business card using one will fit right in. (hopefully it’s not overboard).
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I’m guessing you’re embedding all of your contact information in the code? The QRcode looks pretty busy. The easiest way to track if people are actually using your QRcodes is to use a URL as the code (instead of embedding the contact info directly) that points to your contact information. You can then track it in a couple of ways. One, you could have a url redirect (like a bitly or other url shortner) and use its analytics to track “scans”. Alternatively you could just use a stand alone web page as your contact “landing page” and put some standard analytics on there (like google analytics). Just a couple of options to think about.
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yes, one code for a website, phone, and email. i suppose having a redirect to track qr code is a bit less important to me on a business card right now where i want it to be as direct as possible to access my info. it’d be a cool self-promo application, though. hm… future possibilities. thanks for all the input.
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