The Atlas Capital Management logo is another collaboration with Michael Hancock of GoFish Creative similar to a previous piece for the Orion Management Group. I often see images of Atlas in profile, but for this one, my instincts leaned toward face-on symmetry for a stronger and more stable appearance… something that seems more inline with Atlas. Again, my mythological geek side comes out to make the point that Atlas supports the sky, not the earth as is sometimes depicted. I designed a simplified armillary sphere, not wanting to make more of the sphere than the figure. Pictured above is the final figure that I created at left and Michael Hancock’s implementation at right.

Incidentally, last week I was in Manhattan and was disappointed that Lee Lawrie’s sculpture of Atlas in Rockefeller Center is covered. On the other hand, it’s great that it’s being cleaned and taken care of.