Last night I went up to the Utah State Fairgrounds to vote at the “Night of the People” for the Utah Advertising Federation Addy’s. I’m grateful for the post about it from from the Utah Graphic Artists Forum. I’ve never been before, but was impressed by the kind of work coming out of Utah. I arrived in the latter half of the event and hoped that there were more people attending earlier, as the turnout was a bit slim. I often hope to have a better association between colleagues in the area.
Some of the ads or campaigns that I remember particularly were for Salt Lake Convention & Visitors Bureau, I like how the elements came together in the various components of the campaign. The Route 66 era, National Park look excites thoughts of travel and tourism. The Utah Film Commission had a gorgeous book of photography that was ordered by color. Richter7 had some very fun, but quickly read billboard designs. Bajio has always had some fun ads which interest me despite that fact that I generally shy away from that kind of food. I thought the writing and the creative placement for Utah Opera were strong points. I would also liked to have seen more for Bountiful Bicycle, which plays well off of the current environment. There were also quite a few PSA’s that appear to allow for more creativity.
I couldn’t agree more – I hope that there were more people that attended earlier. It would be nice to have this type of thing be more of a networking opportunity as well – it seemed like the loud entertainment took care of any chance that might happen. I loved the Utah Film Commission print work – very beautiful. It’s too bad that their website doesn’t reflect any of the branding of their print. Thanks for the great post!