
Recently a contact of mine from Razor Data asked that I design some logo concepts for a business he was starting up: Epic Experiences, an outdoor adventure tour company. His original thoughts were that of a circular shape including a mountain, another mountain with a rockclimber, a river, and a forest. I indicated that that many elements would likely be difficult to incorporate into a legible logo.
I attempted one logo involving the different elements, focusing on the rockclimbing figure, and simplifying the two mountain concepts into one central one. I also variated many other simpler designs, again focusing on the figure and the mountain. Sketching out ideas triggered ideas of aboriginal-type designs and mirrored E’s to form the mountain. Having further feedback from a graphic designer family and friends, I added texture and focused more on the facing E’s, being among the favorites.
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This is going to sound so corny…but seeing your stuff makes me miss you even more! These are incredible. I miss getting to come over to your computer and see this sort of talent in progress!
Not that it matters…but my top three are the first three of the bottom four (excluding the moon one…I like it, but it makes me think of someone hanging off of a basketball hoop and not necessarily outdoor adventures…but that is just me…it is still really cool, in fact if I create a basketball foundation for inner-city youth…I call dibs on the moon one ;D)
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