Occasionally, I have the misfortune of designing logos that don’t hit the mark for the client. I received a client referral from my brother, Thomas, who is a partner at Rigsby Hull in Houston. The project was to design a logo for some new condos near Memorial Park in Houston, Park Square Condominiums.
Another skill I have yet to perfect is getting adequate information from clients concerning their needs on a specific project, and learning to work with the ‘We’ll know what we like when we see it’ kind of situation that often arises when clients honestly don’t know what they want, or can’t articulate specific parameters to the designer. I knew the logo needed to be a monogram, something streamlined and simple, and reflecting the park environment, and that there wasn’t much time allotted for the project.
Nevertheless, the first drafts monograms (a sample of which are pictured below) were rejected, with the further note that the committee had decided to put the logo on hold for the time being.
I like the use of the “P” as kind of an elegant tree. Cool work.
It’d would be nice to hear about more of your though process on arriving at these variations.
What font was used for the 2 on the bottom row in the middle?
The second from the left uses Rialto bold and the second from the right is Futura Medium. Thanks.