GoFish Creative and Orion Management Group

I had the opportunity lately of collaborating with my former boss at Indigo Creative, Michael Hancock. He now designs independently as GoFish Creative.

Michael needed a logo illustration for Orion Management Group, a business I really don’t know much about. All I needed to know is that they wanted an illustration of the constellation Orion with his bow and arrow. Being an astronomy junkie, I had to point out that Orion (though, a hunter) is never pictured with a bow and arrow (that constellation being Sagittarius, the archer), but is pictured instead with a club and either a shield or lionskin in the other arm upraised against Taurus.

I understand that the logo doesn’t require the strictest astronomical representation, and suggested that the primary traits that communicate ‘Orion’ are the belt of three stars, and any attributes of a hunter, usually his hunting dogs. The client suggested the concepts pictured below (they must really like the archer idea). The final version is being produced by Michael as he applies color and type, after which I’ll have another piece to add to my design portfolio.

It’s always good to have the opportunity to collaborate with someone you’ve worked with before. I first met Michael Hancock in the summer of 2003 when he worked at Focus Design, where I did some freelance for him before he became art director at Indigo Creative, where he hired me as a designer three years ago.