While working on site with Razor Data for the past two months, I’ve primarily been working with a product called Arriba Trade. This entails working on many website pieces as well as printed manuals.
Of course in the beginning, there was the logo. The client presented me with the company name ‘Arriba’ associating ideas of success, moving upward, and increase with the company product which instructs and enables customers to analyze and trade stocks and currencies (as I understand it). Steering away from the latin connotations, I focused on rapid upward movement. Perhaps it was my preoccupation with astronomy that conjured images of a rocketship that culminated in the final logo. I have to credit my friend Brad McCall with the refining concept of subtly (or perhaps not so subtly) integrating the initial letter into the form of the rocket.
The color ideas originally suggested were along the lines of oranges and reds… colors which relate energy. However, as the logo was presented to the larger audience in the company, I had to understand that blue is the predominant color of their market and red is strictly verboten.
I’ve heard tales about design studios that can spend a great deal of time working on logos. Thus far, I’ve never been alloted much time to arrive at a concept for a logo. This is not a complaint, though, as I respect the ability for a client to readily accept a solution that fulfills their needs rather than agonize pedantically over a decision.
